Operation 404 is Sea Shepherd’s land-based campaign focus on the entire captive cetacean industry. We understand that the battle to end captivity must be fought at every angle if we are to truly achieve their freedom. This expands further than the dolphins and orcas captured from the wild, because they have to be sold to a buyer, and then transferred to the facility, where travel agencies and cruise lines advertise these attractions. Each piece of the puzzle crucial for the captivity industry to succeed. The only way to end cetacean captivity is to bring public awareness.